2025, Vol. 6, Issue 2, Part M
Gold in the modern portfolio: Theoretical dimensions and empirical evidence from women investors
Author(s): R Mahalakshmi and M Chithirai Selvan
Abstract: Gold has historically been valued as both a hedge against inflation and a safe haven asset during financial crises, while also holding enduring cultural significance, particularly in India. Traditionally dominated by jewellery and coins, the landscape of gold investment has expanded to include modern financial instruments such as digital gold, mutual funds, exchange-traded funds (ETFs), sovereign gold bonds (SGBs), and futures. This paper provides a theoretical overview of various forms of gold investment, examining their features, benefits, risks, and regulatory aspects. To support this theoretical framework, empirical evidence was collected from 100 women investors in Pollachi Taluk through a structured questionnaire using convenience sampling. Descriptive analysis revealed that jewellery (93%) and coins (84%) remain the most preferred forms, while awareness and adoption of modern investment avenues such as ETFs (7%), mutual funds (7%), and SGBs (11%) are still limited. The findings also indicate low awareness of regulatory standards like BIS hallmarking (43%) and HUID codes (44%). The study suggests that targeted financial literacy initiatives and awareness campaigns are essential to promote diversified gold investments and strengthen investor confidence. By integrating theoretical insights with empirical evidence, this research contributes to understanding gold’s evolving role as both a traditional and modern investment avenue.
DOI: 10.22271/27084515.2025.v6.i2m.844
Pages: 1196-1201 | Views: 120 | Downloads: 79
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How to cite this article:
R Mahalakshmi, M Chithirai Selvan. Gold in the modern portfolio: Theoretical dimensions and empirical evidence from women investors. Asian J Manage Commerce 2025;6(2):1196-1201. DOI: 10.22271/27084515.2025.v6.i2m.844
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