2025, Vol. 6, Issue 2, Part N
Does psychological factors enhance women empowerment through saving and investment? Evidences from Coimbatore
Author(s): P Divyabharathi and M Chithirai Selvan
Abstract: This study examines the influence of psychological factors on women’s savings and investment behaviour and their role in enhancing economic empowerment in Coimbatore. Primary data were collected from 150 women respondents using a structured questionnaire administered through a convenient sampling method. Mean score analysis was employed to assess the importance of various factors and objectives considered in financial decision-making. Findings indicate that respondents generally agree on the significance of psychological and financial factors such as availability of options, family situation, past experience, and service quality in shaping their choice of savings and investment patterns, with an overall mean score of 3.63. Similarly, objectives including children’s education, financial stability after retirement, and generating regular future income received an overall mean score of 3.60, reflecting respondents’ prioritization of these goals. These results underline the critical role of psychological considerations like risk perception, self-control, financial self-efficacy, and future orientation in guiding informed financial choices and enhancing women’s financial independence. The study provides evidence that psychological factors serve as strategic enablers of women’s empowerment through savings and investment, highlighting the need for targeted interventions to strengthen financial literacy and decision making capacity.
DOI: 10.22271/27084515.2025.v6.i2n.847
Pages: 1239-1242 | Views: 96 | Downloads: 48
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How to cite this article:
P Divyabharathi, M Chithirai Selvan. Does psychological factors enhance women empowerment through saving and investment? Evidences from Coimbatore. Asian J Manage Commerce 2025;6(2):1239-1242. DOI: 10.22271/27084515.2025.v6.i2n.847
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