2025, Vol. 6, Issue 2, Part N

The Online Consent Management & Monitoring System (OCMMS) is a flagship digital initiative launched by the Ministry of Environment, Forest and Climate Change (MoEF&CC), Government of India, in collaboration with the Central Pollution Control Board (CPCB) and State Pollution Control Boards (SPCBs)/Pollution Control Committees (PCCs). It is designed to automate and streamline the process of obtaining environmental clearances and regulatory consents for industries and other polluting activities. This study investigates the relationship between environmental compliance and green entrepreneurial performance in India, focusing on enterprises categorized under the Green and White pollution categories within the Online Consent Management and Monitoring System (OCMMS). Utilizing data from 3,200 enterprises registered between 2014 and 2024 and survey responses from 250 selected MSMEs across Kerala, the research adopts a mixed-method approach. Statistical and AI-assisted text analyses reveal that while the digital governance model through OCMMS enhances transparency and compliance efficiency, structural challenges persist, including low awareness, digital illiteracy, and limited access to financial incentives. The findings underscore that environmental compliance via OCMMS correlates positively with business innovation and sustainable practices but requires targeted policy reforms to achieve broader entrepreneurial impact across India.