2025, Vol. 6, Issue 2, Part O

Consumer buying behavior is now more important than ever for businesses wishing to increase profits in today’s marketing environment. Through data analysis it plans to reveal insights into the subtleties of profitable and not profitable, built on a solid structure of an understanding that comes through a full study of consumer behaviors. This research aims to identify factors that strongly influence consumers' buying decisions in different sectors, by using state-of-the-art marketing analytics methods such as (a) data mining, (b) predictive modeling and (c) sentiment analysis. The research is working with huge datasets around demographics, what people buy and how they behave online, to try and determine the underlying trends of profit.

Besides, the research evaluates how promotional strategies, marketing campaigns that shape customer's characteristics and product positioning affect consumer behavior and consequent profits. The study seeks to offer pragmatic research insights for extracting the best outcomes from businesses aiming at efficient marketing system and increasing their profitability through case studies and empirical studies. In shedding new light on how consumer behaviour interacts with business performance, the study hopes to better gift firms looking to make decisions in a marketplace that has become ever-more cluttered: from 700% more television channels than just four decades ago to 40 million times more information online. The investigator involved 195 customer responses by choosing them in convenience. The statistics were analyzed with SEM Model in this study. Behavioural analysis of the market had a strong predictive capability on customer behaviour profiles.