2025, Vol. 6, Issue 2, Part P

The aim of this study is to examine the investing strategies used by retail investors in the Indian stock market, particularly those who operate in Delhi. Additionally, the study will look into the factors that affect investing choices, the types of stocks that investors prefer, as well as the general behaviour and strategies that these investors employ. Finding trends, problems, and opportunities that retail investors face is one of the objectives of this study. Data analysis, interviews, and surveys will all be used to achieve this. The study’s conclusions emphasis the significant impact that economic news, market volatility, and financial literacy have on investment choices. Furthermore, the role of financial advising services and digital trading platform’s is examined, demonstrating the increasing importance of these organizations in the process of creating investment strategies. The study concludes by offering suggestions for raising retail investors’ degree of success in stock trading.