2025, Vol. 6, Issue 2, Part S

Bangalore's small and medium-sized manufacturing firms are a vital part of the city's economy, yet they face a persistent challenge: holding on to their best employees. This research explores the human side of this issue, examining the direct link between an employee's daily attitude and their long-term loyalty to the company. By synthesizing the findings from ten different academic studies focused specifically on this sector in Bangalore, this paper pulls together a comprehensive picture of what drives commitment. The findings are clear: there is a powerful and direct positive connection between an employee's job satisfaction and their organisational commitment. When employees feel good about their work, they are significantly more loyal and perform better. However, the research uncovers a critical 'satisfaction deficit.' Data shows that a majority of employees-over 55%-in these manufacturing SMEs are currently unsatisfied with their jobs. This dissatisfaction is strongly linked to a few key areas: a lack of recognition and rewards, inadequate pay, and limited promotion opportunities.

Furthermore, the study confirms that personal factors like an employee's age, experience, and gender significantly influence their level of job satisfaction. Finally, this analysis highlights how many Bangalore MSMEs successfully build strong emotional loyalty through high-impact, often informal, welfare policies, demonstrating that commitment can be fostered even with limited resources.