2025, Vol. 6, Issue 2, Part S
Entrepreneurial marketing and its impact on customer well-being (survey study of a sample of administrative staff in the vegetable oil laboratory in Maysan governorate)
Author(s): Abbas Dhahir Mohsin, Mohammed Sadeq Jaafar and Mohammed Najm Abed Saleh
Abstract: The purpose of this research was to study the impact of entrepreneurial marketing on the customer's well-being by conducting a survey study on a sample of administrative staff in the vegetable oil factory in Maysan Governorate, and (120) questionnaires were distributed to the administrative staff in the oil factory in Maysan, while (104) valid forms were retrieved, the data were analyzed using the statistical software (SPSS).Through the arithmetic mean, standard deviation, and correlation coefficient (Pearson), the importance of the research is to enhance scientific knowledge about the concept of entrepreneurial marketing as one of the modern trends in managerial and marketing thought, and the research has reached a number of results, most notably the existence of a strong direct relationship with statistical significance between entrepreneurial marketing and customer welfare, which reflects the positive role of entrepreneurial practices in enhancing the customer experience and satisfaction, and based on these results, the research recommends the need to enhance marketing practices. Pioneering within the lab by adopting continuous innovation and product development in accordance with market requirements and customer needs in order to achieve a sustainable competitive advantage.
DOI: 10.22271/27084515.2025.v6.i2s.905
Pages: 1751-1757 | Views: 97 | Downloads: 41
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How to cite this article:
Abbas Dhahir Mohsin, Mohammed Sadeq Jaafar, Mohammed Najm Abed Saleh. Entrepreneurial marketing and its impact on customer well-being (survey study of a sample of administrative staff in the vegetable oil laboratory in Maysan governorate). Asian J Manage Commerce 2025;6(2):1751-1757. DOI: 10.22271/27084515.2025.v6.i2s.905
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