2025, Vol. 6, Issue 2, Part S

Sustainable entrepreneurship is emerging as a transformative force in addressing the dual challenges of ecological preservation and economic development in fragile hill ecosystems. The present study seeks to explore the evolving landscape of green startups in the state. The research identifies and classifies the top ten eco-friendly ventures across critical sectors such as sustainable tourism, organic agriculture, traditional handicrafts, renewable energy, and waste management. These enterprises not only demonstrate innovative business models but also highlight the capacity of grassroots entrepreneurship to address pressing environmental concerns.

The study assesses the environmental, social, and economic contributions of these startups, including their role in reducing ecological footprints, generating livelihood opportunities, empowering local communities, and promoting sustainable consumption practices. It further analyzes the motivations, challenges, and success factors that drive entrepreneurs toward sustainability in a resource-sensitive hill context, ranging from personal ecological values and market opportunities to barriers such as regulatory hurdles, financial constraints, and infrastructure limitations.

In addition, the paper critically evaluates the role of state government initiatives, funding mechanisms, and institutional support systems-such as incubation centres and rural development programs-in nurturing sustainable entrepreneurship in Himachal Pradesh. The findings aim to provide insights into how eco-friendly startups contribute to inclusive development while safeguarding fragile mountain ecosystems.