2025, Vol. 6, Issue 2, Part T

Cultural tourism has become one of the most meaningful ways for people to experience India, a country known for its deep traditions and incredible diversity. This study looks closely at cultural tourism in India, with a special focus on Kerala—often celebrated as one of the nation’s richest cultural destinations. By examining Kerala’s festivals, performing arts, handicrafts, and major heritage initiatives, the study shows how the state has managed to preserve its cultural identity while also welcoming tourism as a path to development.

The study also highlights the challenges that stand in the way of sustaining cultural tourism in Kerala, such as increasing commercialization, gaps in infrastructure, seasonal tourist flow, and the declining interest of younger generations in traditional art forms. Using descriptive and analytical methods and drawing on both primary observations and secondary sources, the study explores how major initiatives like the Muziris Heritage Project and the Responsible Tourism Mission have helped support artisans and strengthen community participation.

The findings suggest that cultural tourism not only boosts Kerala’s economy but also reinforces a sense of identity and pride among local communities. To ensure its long-term survival, the study emphasizes the need for stronger policy support, wider cultural awareness, better use of digital platforms, and more active involvement of local people. Overall, the study shows that cultural tourism in Kerala is not just about attracting visitors—it is about preserving a living heritage for future generations.