2025, Vol. 6, Issue 2, Part U
A Study on the effectiveness of online advertisement in buying decision among school teachers with special reference to Adoor Taluk
Author(s): Neethu Satheesh
Abstract: The study examines the effectiveness of online advertisements in influencing the buying decisions of schoolteachers in Adoor Taluk, Pathanamthitta District, Kerala. Online advertising has emerged as an effective form of marketing due to the sharp rise in internet usage. Using a structured questionnaire, 100 teachers provided primary data for the descriptive study, which was then strengthened by secondary sources. Teachers' awareness, attitudes, and reactions to advertisements on the internet are examined in this study. Age and awareness levels did not significantly correlate, according to statistical methods such as chi-square tests. The majority of respondents pay attention to online advertisements, find them to be informative, and decide to purchase products after seeing them, according to the findings. The most appealing ads were those on social media and in videos. According to the study's findings, online advertising has a significant impact on consumer purchasing decisions, emphasizing its significance for both consumers and marketers in the current digital environment.
DOI: 10.22271/27084515.2025.v6.i2u.923
Pages: 1889-1898 | Views: 63 | Downloads: 26
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How to cite this article:
Neethu Satheesh. A Study on the effectiveness of online advertisement in buying decision among school teachers with special reference to Adoor Taluk. Asian J Manage Commerce 2025;6(2):1889-1898. DOI: 10.22271/27084515.2025.v6.i2u.923
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