2025, Vol. 6, Issue 2, Part V
Marketing of banking services
Author(s): Annu
Abstract: There have been major shifts in the financial services market in recent years. This transition is not specifically anticipated in relation to large mergers between banks and strategical partnerships between financial parties, but is not likely to be followed by the growing legislative reform of the banking industry and the decline of state involvement of banking relations. Preserving and, in the end, growing market share is the key objective and various approaches have been adopted by all financial entities to retain their clients. Bank executives have made new goods and serviced items through this endeavor. Yet since these developments require substantial investments and banking charges, a superior approach is backed by the emphasis on consumer loyalty by ensuring higher service efficiency and engaging consumers with a high degree of satisfaction. The value of effective banking contact techniques was first shown by Cheese et al. (1988).
DOI: 10.22271/27084515.2025.v6.i2v.971
Pages: 2029-2031 | Views: 11 | Downloads: 10
Download Full Article: Click Here
How to cite this article:
Annu. Marketing of banking services. Asian J Manage Commerce 2025;6(2):2029-2031. DOI: 10.22271/27084515.2025.v6.i2v.971
Other Journals