2026, Vol. 7, Issue 1, Part A
Online trading in Bangalore: Consumer challenges, small trader prospects, and the path to inclusive digital growth
Author(s): Shivakumar CS and Vadivalagan G
Abstract: This study investigates the problems and prospects of online trading in Bangalore, Karnataka focusing on both consumers and small traders. With the rapid growth of e-commerce particularly since 2010 Bangalore has emerged as a key hub for digital commerce in India. While online shopping offers convenience variety and competitive pricing, consumers face challenges such as product quality issues, delivery delays, and online fraud. Small traders, despite the expansion of digital platforms, encounter barriers like digital literacy gaps, high platform commissions, and inadequate logistical support. The study adopts a mixed-method research design, combining quantitative surveys and qualitative interviews, to explore the current dynamics of online trading in Bangalore. Key findings reveal that while consumer engagement in e-commerce is high with 62% shopping online weekly satisfaction is significantly influenced by delivery reliability and product quality. Small traders, particularly from traditional markets, struggle with integrating into digital ecosystems due to a lack of technical expertise and awareness of government initiatives. the research also identifies promising growth opportunities, such as the rise of hybrid trading models and the government's Digital Karnataka Vision 2025 aimed at fostering inclusive e-commerce growth. The study underscores the importance of improving digital literacy, strengthening consumer protection, and enhancing logistics to ensure sustainable growth in Karnataka’s e-commerce sector. This research contributes to understanding the evolving e-commerce landscape, offering insights for policymakers, entrepreneurs, and logistics providers to address existing challenges and unlock future potential.
DOI: 10.22271/27084515.2026.v7.i1a.952
Pages: 32-38 | Views: 180 | Downloads: 146
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How to cite this article:
Shivakumar CS, Vadivalagan G. Online trading in Bangalore: Consumer challenges, small trader prospects, and the path to inclusive digital growth. Asian J Manage Commerce 2026;7(1):32-38. DOI: 10.22271/27084515.2026.v7.i1a.952
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