2026, Vol. 7, Issue 2, Part B

As global environmental consciousness intensifies, organizations are increasingly pressured to align their operational strategies with ecological preservation. Following global mandates like the UN Sustainable Development Goals (SDGs), "Green Human Resource Management" (GHRM) has emerged as a vital framework for institutionalizing sustainability. This paper explores the integration of GHRM practices—including eco-centric recruitment, green training, and digitalized workflows—within LG Corporation. Using a descriptive-analytical approach, the study evaluates how these initiatives enhance employee engagement and bolster corporate image. Findings suggest that LG’s systematic transition to green HR functions has not only improved operational efficiency but also significantly elevated its brand perception among eco-conscious stakeholders.