2026, Vol. 7, Issue 2, Part D
Study on strategies adopted by street vendors to attract and retain customer loyalty
Author(s): Saba Kausar Tasadduque Shaikh and Ashok Luhar
Abstract: Street vendors are an important part of the urban economy. Every day, they provide affordable goods and services to millions of people and offer convenient access to shopping near homes, workplaces, and public transportation hubs. Despite this, street vendors often face legal, social, and economic challenges. In such a competitive and uncertain environment, attracting and retaining loyal customers becomes a crucial strategy for these micro-entrepreneurs to sustain their livelihoods. This paper examines the strategies used by street vendors to attract customers and maintain their loyalty over time. The article relies on secondary data drawn from published research, reports, and conceptual literature related to street vending, customer relationship management (CRM), and promotional strategies within the informal retail sector. The literature review covers studies from various Indian cities and global contexts that explore street vendors’ marketing strategies, customer satisfaction, and loyalty development. The discussion highlights common loyalty-building practices, including strategic location selection, competitive pricing, word-of-mouth promotion, personal rapport, flexible services, small credit facilities, and basic service quality elements such as politeness and effective complaint handling. The paper concludes that, despite limited resources, street vendors adopt innovative and relationship-oriented strategies to build customer loyalty, which can be further strengthened through appropriate policy support and targeted training programs.
DOI: 10.22271/27084515.2026.v7.i2d.1024
Pages: 189-191 | Views: 113 | Downloads: 71
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How to cite this article:
Saba Kausar Tasadduque Shaikh, Ashok Luhar. Study on strategies adopted by street vendors to attract and retain customer loyalty. Asian J Manage Commerce 2026;7(2):189-191. DOI: 10.22271/27084515.2026.v7.i2d.1024
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