2026, Vol. 7, Issue 2, Part D
Sensitization of sustainable heritage based temple tourism in Tamil Nadu delta region
Author(s): Saravanan Subramanian, Harisuriya S and M Bharani Eswari
Abstract: Temple tourism in India, especially in Tamil Nadu, has long been a cornerstone of both religious and cultural heritage. Thanjavur district, renowned for its magnificent Chola-era temples like the Brihadeeswarar Temple, attracts a significant number of tourists seeking spiritual fulfilment and historical exploration. However, despite its rich legacy, the awareness among tourists regarding the architectural, cultural, and historical significance of these temples remains limited. This study, titled “An Exploratory Study on Sensitization of Heritage Based Temple Tourism among Tourists in Thanjavur District,” investigates the extent of tourist awareness and the impact of sensitization programs on heritage appreciation. It examines how tourists perceive temple visits whether purely spiritual or also as opportunities for cultural enrichment and identifies the barriers preventing deeper engagement with the region’s heritage. Through quantitative data collection, this research evaluates various factors including education, media influence, guided tours, and digital interventions in enhancing tourists’ understanding and behaviour. Findings suggest that while popular temples enjoy high visibility, lesser-known heritage-rich temples lack promotion and interpretative resources, leading to underappreciation. Furthermore, the study highlights how strategic sensitization, including digital storytelling, community participation, and infrastructure development, can enrich tourist experiences and foster sustainable heritage tourism. The research concludes with practical recommendations to stakeholders such as tourism boards, local governments, and temple management authorities for improving heritage-based temple tourism through enhanced awareness, better facilities, and inclusive policy-making.
DOI: 10.22271/27084515.2026.v7.i2d.1047
Pages: 216-228 | Views: 11 | Downloads: 7
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How to cite this article:
Saravanan Subramanian, Harisuriya S, M Bharani Eswari. Sensitization of sustainable heritage based temple tourism in Tamil Nadu delta region. Asian J Manage Commerce 2026;7(2):216-228. DOI: 10.22271/27084515.2026.v7.i2d.1047
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