2025, Vol. 6, Special Issue 2
AI and digital transformation in business
Author(s): Nishchay Kumar
Abstract: Artificial Intelligence (AI) and Digital transformation are two pivotal forces reshaping the business landscape in the 21st century. The advent of AI technologies, including machine learning, natural language processing, and automation, is empowering businesses to unlock new levels of efficiency, precision, and innovation. As businesses face an increasingly complex, fast-paced, and competitive environment, AI provides the tools necessary to analyze large datasets, automate repetitive tasks, and make data-driven decisions in real-time. This enables companies to enhance customer experiences, optimize operations, and drive profitability. Digital transformation, however, is not solely about adopting new technologies. It encompasses a broader shift in business culture, operations, and strategies to leverage digital tools effectively. It involves the reimagining of business processes, from customer engagement and product delivery to internal workflows and supply chain management. Cloud computing, the Internet of Things (IoT), and big data analytics play a critical role in supporting digital transformation initiatives by providing scalable infrastructure, real-time data, and connectivity across business functions. This paper explores the convergence of AI and digital transformation in business, analyzing how AI-driven solutions are enabling organizations to evolve and gain a competitive edge. It discusses the key drivers behind the adoption of AI technologies, the challenges businesses face in the transformation journey, and the impact on industry-specific practices. The study also examines case studies across various sectors, demonstrating how AI and digital transformation lead to improved operational efficiencies, enhanced customer satisfaction, and innovative business models. Ultimately, the research underscores the importance of adopting AI and digital strategies for businesses to not only survive but thrive in an increasingly digital and AI-driven economy.
DOI: 10.22271/27084515.2025.v6.i2Sa.624
Pages: 18-20 | Views: 115 | Downloads: 19
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How to cite this article:
Nishchay Kumar. AI and digital transformation in business. Asian J Manage Commerce 2025;6(2S):18-20. DOI: 10.22271/27084515.2025.v6.i2Sa.624
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