2025, Vol. 6, Special Issue 2

With rising worldwide concerns regarding climate emergency, ecological disruption, and dwindling, patron fascinate in recyclability and compostability has enlarge crucially. This work scrutinize the component govern patron inclination in favor of conservationist products and sight to acknowledge the stimulation, blockade, and comportment correlated with green procurement.

The indagaton make use of a methodological pluralism, combining integrated design interviews to uncover truths from a cosmopolitan group of patron. Essential variables explored comprise conservation minded, perceived excellence, price consciousness, assurance in, sway, and ideals related to defended. The work also look into how population traits such as age, income, education, and lifestyle impact buyers mindset and pro-environmental behavior.

Upshot show that patron with amplified environmental sensitivity and sustainable moral compass are seemingly to prefer carbon neutrality products. Even so, charge and apparent efficacy persist censorious determinants. While numerous patron reveal a preparedness to hold up carbon neutral products, procurement decisions are frequently affect by dirt cheapness and the reliability of resource efficient claims. Brand affinity and testaments take part in a indispensable role in framing patron conviction and navigate tendency to buy.

The detecting culmination aperture in the middle of buying inclination and deportment, widely recognized as the “Knowledge-attitudes-practice gap (KAP-gap).” To viaduct this, corporation devote oneself to lucidity, onboarding, and dynamic pricing. Legislators can keep up carbon-neutral consumption by fostering pellucid labeling calibre, keep up apprehension propagandize, and giving inducements for cleantech.

This learning come up with the burgeoning on conscious consumerism and lay out pragmatic cognizance for dealing, entrepreneur, and legislator striving to line up their plan of action with the transforming worth of present day patrons. Uplifting and smoothing carbon- neutral consumption is a pathway furthermore a decisive step regarding a future in balance with nature.