2025, Vol. 6, Special Issue 2
The impact of neuro marketing on consumer buying behavior
Author(s): Saravanan LG and Janaki S
Abstract: Marketers play a pivotal role in today’s business environment by investing more money to attract customers, outperform their competitors and sustain themselves in the market for a longer period of time by gaining market share, product luminosity and performance. Neuromarketing focuses on the operation of neuromarketing ways with the object of assaying the consumers complex buying patterns. The aim of neuromarketing is to understand the process through which the consumers make decisions about what to buy and how consumer reacts and responds to promotional incentives. Neuro marketing influences the buying behavior of the consumer by exploring the subconscious process that drives decision by surpassing the limitations of traditional market research. Neuromarketing reveals true preferences and cognitive biases that the traditional method passes over. Neuro marketing focuses on applying these profound insights to refine advertising and the buying experiences of the consumer. This research article intends to study the neuro marketing impact on the buying behavior of the consumer.
DOI: 10.22271/27084515.2025.v6.i2Sc.692
Pages: 198-201 | Views: 128 | Downloads: 34
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How to cite this article:
Saravanan LG, Janaki S. The impact of neuro marketing on consumer buying behavior. Asian J Manage Commerce 2025;6(2S):198-201. DOI: 10.22271/27084515.2025.v6.i2Sc.692
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