2025, Vol. 6, Special Issue 2
AI and ethical consumerism building resilient brands that balance profit with purpose
Author(s): Bhaktha Kumar KR, Harsh J and Md. Yaseen Afnan
Abstract: In order to avoid harming the environment, animals, or people, consumers are increasingly looking for products that are produced responsibly. Ethical consumerism is growing in popularity. Businesses that mix the chance to make money with the pursuit of exciting activities are becoming more and more popular. Many people in the modern world are finding that ethical shopping is becoming more and more important. In contrast, the application of artificial intelligence (AI) in brand building is radically altering the way the industry operates. We are compelled to think about the best way to reconcile pursuing financial gain with engaging in activities that hold personal significance since this presents ethical questions. The relationship between ethical consumption and artificial intelligence (AI) is investigated in this study. According to the findings, prosperous companies can prosper by striking a compromise between their objectives and their bottom line. We must have a thorough understanding of how artificial intelligence works if you want to market your business successfully. The potential of artificial intelligence (AI) to support fair trade, ease the adoption of sustainable practices, and enable people to use technology to make better social decisions is examined in this study. In this approach, we ensure that technical innovations are applied smoothly and with true regard for everyone's demands. First of all, those who want to make more ethical and ecologically friendly decisions will find great help from artificial intelligence tools such as recommendation algorithms, supply chain transparency platforms, and environmental impact calculators. On the other hand, there is growing concern among the general public that artificial intelligence might lead to the adoption of consumption patterns that are not long-term sustainable. The way those customized ads work is quite fascinating, but what's even more amazing is how heavily they may affect our choices. Some people are concerned about their data privacy and the possible problems that algorithmic bias may cause. At the moment, we are exploring the latest developments, pointing out several important ethical issues, and developing ideas for the creation of AI systems that align with the ethical consumption standards. We are now working to overcome these obstacles in order to build a digital marketplace that encourages accountability and a laid-back atmosphere that allows innovation and consumer ethics to coexist harmoniously.
DOI: 10.22271/27084515.2025.v6.i2Sc.694
Pages: 205-210 | Views: 148 | Downloads: 50
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How to cite this article:
Bhaktha Kumar KR, Harsh J, Md. Yaseen Afnan. AI and ethical consumerism building resilient brands that balance profit with purpose. Asian J Manage Commerce 2025;6(2S):205-210. DOI: 10.22271/27084515.2025.v6.i2Sc.694
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