2025, Vol. 6, Special Issue 2
A study on sustainable initiatives of company ITC Ltd and its impact on consumer decision making process
Author(s): Shwetha TA and Jalaja Anilkumar
Abstract: This study takes a thoughtful look at the sustainable initiatives implemented by ITC Limited between 2020 and 2023, and how these efforts are shaping consumer buying behaviour. It highlights ITC’s work in key areas such as reducing carbon emissions, conserving water, managing waste efficiently, and supporting social causes — all aligned with its strong commitment to environmental, social, and governance (ESG) values. Through a combination of surveys and data analysis, the research uncovers how much consumers are aware of ITC’s green efforts and whether that awareness actually influences their purchasing decisions. The findings suggest a clear trend: when consumers know about ITC’s sustainability actions, they are more inclined to support the brand with their purchases. Moreover, regular and transparent communication from ITC about its progress builds greater trust and preference among customers, setting it apart from competitors. To continue building on this trust, the study recommends that ITC increase the visibility of its sustainability achievements, broaden its eco-friendly initiatives, and actively engage consumers in conversations about sustainable living. Overall, ITC’s holistic approach to sustainability is striking a chord with today’s conscious consumers — strengthening its brand image while reinforcing its commitment to a more sustainable future.
DOI: 10.22271/27084515.2025.v6.i2Sc.696
Pages: 216-222 | Views: 142 | Downloads: 38
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How to cite this article:
Shwetha TA, Jalaja Anilkumar. A study on sustainable initiatives of company ITC Ltd and its impact on consumer decision making process. Asian J Manage Commerce 2025;6(2S):216-222. DOI: 10.22271/27084515.2025.v6.i2Sc.696
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