2025, Vol. 6, Special Issue 2

In today’s digitally driven world, Artificial Intelligence (AI) plays a pivotal role in reshaping market strategies across domains. This paper investigates how predictive analytics, backed by AI, enhances customer segmentation and leads to more impactful marketing. It explores machine learning and data-driven insights to improve consumer understanding and foster personalized outreach. The study connects AI-powered segmentation with sustainability and interdisciplinary progress, suggesting a balanced approach to commercial effectiveness and social responsibility.