2025, Vol. 6, Special Issue 2
Exploring the role of Artificial Intelligence in startups: A review-based study
Author(s): Malashree S and Naresh Babu KS
Abstract: The way startups function, innovate, and compete is being altered by artificial intelligence (AI), which is changing the entrepreneurial landscape. In order to investigate the strategic significance of AI in startup situations, this study does a thorough literature assessment of 40 peer-reviewed journal and conference articles. The results show that AI lowers startup failure rates while improving decision-making, operational effectiveness, and innovation. By examining consumer behavior and industry trends, artificial intelligence (AI) technologies facilitate data-driven decision-making, customized product development, and idea generation. Startups must contend with issues like high implementation costs, the requirement for specialized knowledge, and moral dilemmas like algorithmic prejudice and data privacy. The influence of AI is categorized into five theme clusters in this study using a conceptual framework that includes decision-making, competitive advantage, idea generation, challenges, and ethical considerations. The study also provides future research directions, such as Cross-cultural investigations, ethical governance, and investor perceptions. AI has been positioned not only as a technological advancement but as a vigorous driver for startup’s sustainability and competitiveness.
DOI: 10.22271/27084515.2025.v6.i2Sc.704
Pages: 255-260 | Views: 123 | Downloads: 31
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How to cite this article:
Malashree S, Naresh Babu KS. Exploring the role of Artificial Intelligence in startups: A review-based study. Asian J Manage Commerce 2025;6(2S):255-260. DOI: 10.22271/27084515.2025.v6.i2Sc.704
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