2025, Vol. 6, Special Issue 3

Slogans or taglines used in the advertising have been more of a human creative work. The taglines are channels of communicating the brands to the intended audience in a way that they strike a chord with their emotions. With the help of taglines, marketers attempt to educate the audience about a lifestyle they want to popularize to sell their products. To build a habit, which involves the use of marketers’ product, the marketers need to satisfy the rational and emotional need of the target market. A Tagline can be summarized as a summary of a brand or product. It can be labelled as a headline of a story. The creation of Taglines is a work of creativity backed by market research data. The analysis of market research data can be performed by Artificial Intelligence backed machines to produce the information for creating a tagline. The research work explores the realm of AI (Artificial Intelligence) in creation of advertising slogans. The limitation of AI systems in terms of creativity and its prowess of huge data processing capacity is the core of this research effort.