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Asian Journal of Management and Commerce
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Impact Factor: RJIF 5.61, P-ISSN: 2708-4515, E-ISSN: 2708-4523
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2025, Vol. 6, Special Issue 3


AI and automation in commerce: Managing the social impact on employment patterns


Author(s): Madhuri Motewar

Abstract: The advent of Artificial Intelligence (AI) and automation technologies has dramatically transformed commerce by enhancing efficiency, reducing operational costs, and improving customer experience. However, these technological disruptions pose significant challenges to employment patterns, especially in developing economies like India where labor-intensive sectors play a critical role. This study explores the social impact of AI and automation on employment in the commerce sector, focusing on displacement risks, skill requirements, and management strategies for workforce adaptation. Using a mixed-methods approach, combining primary surveys and secondary data from reputed sources, the research identifies both opportunities for upskilling and stark challenges related to job security. The findings call for proactive policy and management interventions to ensure technology adoption aligns with inclusive growth objectives. This paper incorporates detailed statistical data, charts, international comparisons, sector-specific case studies, and in-depth policy analysis, extending the discourse to include long-term societal consequences and strategies for sustainable employment.

DOI: 10.22271/27084515.2025.v6.i3Sa.784

Pages: 11-13 | Views: 127 | Downloads: 27

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Asian Journal of Management and Commerce
How to cite this article:
Madhuri Motewar. AI and automation in commerce: Managing the social impact on employment patterns. Asian J Manage Commerce 2025;6(3S):11-13. DOI: 10.22271/27084515.2025.v6.i3Sa.784
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