2025, Vol. 6, Special Issue 3

With the advent of information and technology, a lot of changes have been witnessed in business. New trends are emerging in almost all walks of life.

This research clearly explores the need and significance of market research across the various cycles of business development. The present research paper is descriptive in nature and is based on secondary data. Findings may help marketers to deeply understand the various aspects of business and improve their strategies to stay competitive in the global market. The aim of this research paper is to analyze from the perspective of stakeholders to stay updated and adopt new models for their businesses. This study is conducted to reveal the various threats and challenges faced by businesses. This research paper also highlights the fact that for sustainable business in a competitive market, every businessman has to probe into new ideas. This can help businesses to grow and increase their profitability along with customer satisfaction.