2025, Vol. 6, Special Issue 3
Adoption of practices in fitness clubs in pune: A step towards sustainable development
Author(s): Yogita Ghatol
Abstract: With the growing demand for fitness services, effective service management and operations have become essential. This study aims to identify the best strategies for managing fitness centers in Pune City to enhance customer engagement and ensure long-term stability and sustainability. A categorical approach was used, involving 20 semi-structured interviews with managers of fitness facilities. The interviews included private institutions with diverse business models: 6 low-cost, 10 mid-market, and 4 premium centers. Managers were asked about their profiles, facility characteristics, managerial decisions, and personal perspectives. The results revealed best practices in five key areas: general policies, marketing, facilities, offered services, and customer service. To succeed, fitness centers must maintain good tangible quality, provide excellent customer service, implement loyalty programs, and adopt online marketing strategies. Additionally, facilities should offer sports amenities, reasonable pricing, and ensure accessibility within a 15-minute commute. This study complements existing literature with practical insights, offering valuable implications for promoting fitness behaviors and encouraging physical activity.
DOI: 10.22271/27084515.2025.v6.i3Sa.790
Pages: 34-39 | Views: 105 | Downloads: 25
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How to cite this article:
Yogita Ghatol. Adoption of practices in fitness clubs in pune: A step towards sustainable development. Asian J Manage Commerce 2025;6(3S):34-39. DOI: 10.22271/27084515.2025.v6.i3Sa.790
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