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Asian Journal of Management and Commerce
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Impact Factor: RJIF 5.61, P-ISSN: 2708-4515, E-ISSN: 2708-4523
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2025, Vol. 6, Special Issue 3


Promoting sustainability among fitness enthusiasts: A study on wearable workout tracker apps


Author(s): Yogita Ghatol

Abstract:
In today’s health-conscious world, this study examines how wearable workout tracker applications enhance the long-term engagement of fitness enthusiasts. It explores the impact of these applications on exercise routines, progress tracking, and sustained commitment to fitness goals. Focusing on the wearable technology market, including fitness trackers and smart watches, the study identifies factors that encourage continued usage and the challenges that hinder adoption.
Key areas of analysis include the effectiveness of personalized workout plans, the role of social features in building community engagement, and the integration of these applications with other lifestyle factors like nutrition and sleep. The study also addresses concerns about privacy, data security, and the role of technological literacy in accessibility.
By highlighting the relationship between wearable workout tracker applications and the sustainability of fitness engagement, this research provides valuable insights for developers and users. The findings aim to improve existing applications, inspire future innovations, and promote a lasting commitment to health and fitness across diverse socio-cultural groups.



DOI: 10.22271/27084515.2025.v6.i3Sa.791

Pages: 40-45 | Views: 100 | Downloads: 20

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Asian Journal of Management and Commerce
How to cite this article:
Yogita Ghatol. Promoting sustainability among fitness enthusiasts: A study on wearable workout tracker apps. Asian J Manage Commerce 2025;6(3S):40-45. DOI: 10.22271/27084515.2025.v6.i3Sa.791
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