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Asian Journal of Management and Commerce
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Impact Factor: RJIF 5.61, P-ISSN: 2708-4515, E-ISSN: 2708-4523
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2025, Vol. 6, Special Issue 3


Emerging trends in e-marketing for promotion of tourism sector


Author(s): Vaishali Waghule

Abstract: In the digital era, electronic marketing (e-marketing) has transformed traditional marketing practices, enabling businesses to engage directly with consumers through various online platforms. The rapid advancement of technology, consumer behavior changes, and the proliferation of data have fueled new trends in e-marketing. This paper explores the latest trends that are shaping the future of e-marketing such as artificial intelligence, personalization, voice search, social commerce, and influencer marketing. By reviewing academic and industry literature, this study provides insights into how these trends impact marketing strategies, consumer engagement, and business performance.

DOI: 10.22271/27084515.2025.v6.i3Sa.801

Pages: 80-81 | Views: 98 | Downloads: 21

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Asian Journal of Management and Commerce
How to cite this article:
Vaishali Waghule. Emerging trends in e-marketing for promotion of tourism sector. Asian J Manage Commerce 2025;6(3S):80-81. DOI: 10.22271/27084515.2025.v6.i3Sa.801
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