2025, Vol. 6, Special Issue 3
The rise of e-commerce: India’s entrepreneurial journey since 1991
Author(s): Kalpita Naik and Kishor Nikam
Abstract: This study summarizes the evolution of India’s startup eosystem post-1991 liberalization, focusing on e-commerce as a driver of innovation, economic growth, and digital inclusion. The 1991 reforms triggered a shift toward market-oriented policies, enabling entrepreneurial growth and attracting global investments. E-commerce platforms such as Flipkart, Amazon India, and Paytm revolutionized traditional business models, benefiting SMEs and individual entrepreneurs by reducing entry barriers and fostering supply chain efficiencies. Key drivers include policy reforms, internet penetration, digital payments, and mobile accessibility. E-commerce has empowered rural entrepreneurs, bridged geographic divides, and contributed to job creation. Despite cybersecurity threats and regulatory gaps, its socio-economic impacts are profound. The study emphasizes the need for sustainable innovation and balanced policies to ensure India’s digital economy continues to thrive.
DOI: 10.22271/27084515.2025.v6.i3Sa.804
Pages: 92-95 | Views: 170 | Downloads: 59
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How to cite this article:
Kalpita Naik, Kishor Nikam. The rise of e-commerce: India’s entrepreneurial journey since 1991. Asian J Manage Commerce 2025;6(3S):92-95. DOI: 10.22271/27084515.2025.v6.i3Sa.804
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