2025, Vol. 6, Special Issue 3
Beyond the binge: How predictive analytics powers Netflix's success - a study for students of Dr. D. Y. patil arts, commerce and science college, pimpri-411018
Author(s): Nikita Vishwakarma
Abstract: In the era of digital entertainment, Netflix has emerged as a global leader, not merely due to its library content, but because of its strategic use of predictive analytics. This research paper explores how Netflix leverages advanced data analytics, machine learning algorithms, and viewer behavior tracking to personalize content, improve user engagement, and drive subscriber retention. The study also highlights how predictive analytics inform Netflix’s decisions around content production, recommendations, and marketing strategies. With a focus on enhancing the understanding of business and data-driven decision-making among students of Dr. D.Y. Patil Arts, Commerce and Science College, Pimpri, this paper bridges theoretical concepts with real-world applications. It further aims to inspire future professionals to embrace data literacy and analytics in the dynamic field of digital media and business management.
DOI: 10.22271/27084515.2025.v6.i3Sa.811
Pages: 140-145 | Views: 105 | Downloads: 23
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How to cite this article:
Nikita Vishwakarma. Beyond the binge: How predictive analytics powers Netflix's success - a study for students of Dr. D. Y. patil arts, commerce and science college, pimpri-411018. Asian J Manage Commerce 2025;6(3S):140-145. DOI: 10.22271/27084515.2025.v6.i3Sa.811
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