2025, Vol. 6, Special Issue 3
Analysing the influence of online cosmetic reviews on customer’s decision-making in PCMC, Pune
Author(s): Nikita Vishwakarma
Abstract: This study explores the impact of online reviews on the decision-making process of cosmetics shoppers in PCMC, Pune. With the increasing shift towards digital platforms for shopping, understanding the pivotal role of online reviews becomes essential. The research concentrates on the cosmetics industry in PCMC, delving into the intersection of e-commerce and digital feedback to influence consumer preferences. Utilizing consumer behaviour theories and existing literature, the study employs a comprehensive approach to decipher the dynamics of decision-making. The methodology incorporates a blend of quantitative and qualitative methods, including surveys and interviews, to gather both numerical data and personal insights. The objective is to reveal patterns and trends in online cosmetic shopping, providing a nuanced understanding of the factors that guide consumer choices in Pune. By illuminating the intricate relationship between online reviews and consumer decisions, this research not only contributes to academic knowledge but also provides practical insights for businesses and marketers navigating the digital landscape of the cosmetics market in PCMC.
DOI: 10.22271/27084515.2025.v6.i3Sa.812
Pages: 146-153 | Views: 101 | Downloads: 29
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How to cite this article:
Nikita Vishwakarma. Analysing the influence of online cosmetic reviews on customer’s decision-making in PCMC, Pune. Asian J Manage Commerce 2025;6(3S):146-153. DOI: 10.22271/27084515.2025.v6.i3Sa.812
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