2026, Vol. 7, Special Issue 1

Bangalore, a city known for both technological advancements and a vast number of Apparel manufacturing industries, with the great innovation of augmented reality (AR) and virtual reality (VR) technologies, has significantly transformed the Apparel industries across the globe. This research study tried to explore the adaptability and its impact on Apparel industry with reference to Bangalore city, as it stands as a major hub for Apparel innovation in India. The technology has supported the manufacturing process and marketing of the product in the market through various activities like virtual prototyping, interactive product design, and finally better customer experiences with the help of advanced tools developed with the collaborative use of augmented reality (AR) and virtual reality (VR), which also helps customers make more accurate purchase decisions. This study focus on the various aspects of the adaptability of the AR and VR by Apparel Industry. This study has been conducted by using primary data collected through surveys and interviews with industry professionals and also supported by secondary data gathered from academic journals, industry reports and case studies that focused on global trends with respect to adaptability of augmented reality (AR) and virtual reality (VR) Technologies. This study examines the level of awareness, adoption rates, benefits and challenges faced by Apparel companies in implementing augmented reality (AR) and virtual reality (VR) Technologies. This study enables to also understand customers' perspectives towards purchasing preferences with the help of augmented reality (AR) and virtual reality (VR). The study concludes that the augmented reality (AR) is increasingly used for digital fabric sampling; virtual design simulations on the other hand virtual reality (VR) technology is used in employee training, virtual prototyping and immersive fashion shows. The industries in Bangalore are still aiming to reach the maximum potential of augmented reality (AR) and virtual reality (VR) by bringing in modern practices from overseas; however, the research also shows a few challenges, such as high costs of technology deployment, limited technical expertise, and lack of digital infrastructure to support the technology. On top of all these barriers, its been observed that Innovations are helping businesses reduce inventory costs, minimize product returns and enhances consumer engagement, ultimately leading to higher sales conversion rates and brand loyalty. By examining, its been concluded that augmented reality (AR) and virtual reality (VR) have a lot of scope and can become major key players in the Apparel industry. They also help in understanding more customer preferences and upcoming future trends. It makes the industry a more customer-friendly by giving customer’s a vast array of custom-styled options.
In conclusion, we can understand that the adoption rate is currently moderate, but collaboration with augmented reality (AR) and virtual reality (VR) is surely a game changer in the industry that provides many advantages to both customers and manufacturers. Businesses that successfully incorporate augmented reality (AR) and virtual reality (VR) into their operations will have a major competitive advantage in both domestic and foreign markets. To fully realize the commercial benefits of augmented reality (AR) and virtual reality (VR) in Bangalore's Apparel industry, policy support, technology partnerships, and innovative business models are necessary.